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0. Your Consent to This Privacy Policy

By accessing or using the Mieland website, placing an order, subscribing to our email list, creating an account, or otherwise interacting with our services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services. If you are a California resident, your continued use of our website following any updates to this policy constitutes your acknowledgment and agreement to the updated terms, as permitted under the CCPA/CPRA.

1. Information We Collect

We collect the following categories of personal information: Personal Information You Provide:
  • Contact details (name, email address, shipping address, phone number)
  • Account credentials (if you create an account)
  • Payment information (processed securely through our payment providers — we do not store full credit card details)
  • Order history and product preferences
  • Communications you send us (emails, messages, reviews)
Information Collected Automatically:
  • Device and browser information (IP address, browser type, operating system, screen resolution)
  • Usage data (pages visited, time spent on pages, clicks, scroll behavior, referral source)
  • Location data (approximate, based on IP address)
  • Cookies and similar tracking technologies (see Section 3 below)

2. How We Use Your Information

We use your personal information to:
  • Process and fulfill your orders, including shipping and returns
  • Provide customer support and respond to your inquiries
  • Send you order confirmations, shipping updates, and important account notifications
  • Deliver marketing communications (if you've opted in)
  • Personalize your shopping experience and product recommendations
  • Analyze website traffic, customer behavior, and conversion patterns
  • Improve our website, products, and services
  • Detect, prevent, and address fraud or security issues
  • Comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies to monitor and analyze how you interact with our website. These technologies help us understand customer flow, optimize the user experience, and measure the effectiveness of our marketing efforts. Types of technologies we use:
  • Analytics tools: Track website traffic, page views, session duration, bounce rates, and user journeys (e.g., Google Analytics, Google Tag Manager)
  • Advertising pixels: Track ad performance, measure conversions, build retargeting audiences, and deliver personalized ads (e.g., Meta/Facebook Pixel, Google Ads)
  • AI and machine learning tools: Analyze customer behavior patterns, predict preferences, and optimize site experience (third-party AI analytics platforms)
  • Functional cookies: Remember your preferences, cart contents, and login status
  • Email tracking: Monitor open rates, click-through rates, and engagement with our emails
What data these tools collect: IP address (truncated in some tools), pages accessed and links clicked, date and time of visits, referring website or source, browser type, operating system, and device, approximate geographic location, shopping cart activity and purchase events. Managing cookies: You can control or disable cookies through your browser settings at any time. However, disabling cookies may affect your ability to use certain features of our website. We do not share this information with any other organization for their independent use.

4. Behavioral Advertising

We use your personal information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. This includes retargeting ads shown to you on third-party platforms such as Facebook, Instagram, and Google. How to opt out of targeted advertising:
  • Facebook/Meta: Facebook Ad Preferences
  • Google: Google Ads Settings
  • Digital Advertising Alliance: optout.aboutads.info

5. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties for the purposes described in this policy:
  • Service providers: Order fulfillment, payment processing, email delivery, analytics (Shopify, Stripe/PayPal, Klaviyo, Google, Meta)
  • Advertising partners: Ad delivery, conversion tracking, retargeting (Google Ads, Meta/Facebook Ads)
  • AI/analytics platforms: Behavior analysis, customer flow optimization (third-party AI tools and analytics services)
  • Shipping carriers: Delivery of orders (USPS, FedEx, DHL, or similar)
  • Legal authorities: Compliance with legal obligations (law enforcement, courts, regulators if required)
We only share personal information with third parties who are contractually obligated to handle it confidentially and in accordance with applicable privacy laws.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (e.g., retaining invoice information for tax purposes). When your data is no longer needed, we securely delete or anonymize it.

7. Your Privacy Rights

California Residents (CCPA/CPRA): If you are a California resident, you have the following rights:
  • Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, or share
  • Right to Delete: Request deletion of your personal information (with certain exceptions)
  • Right to Opt-Out: Opt out of the "sale" or "sharing" of your personal information for targeted advertising purposes
  • Right to Limit: Limit our use of your sensitive personal information
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Non-Discrimination: Receive equal service and pricing regardless of whether you exercise your privacy rights
"Sale" and "Sharing" of Personal Information: Under the CCPA, the term "sale" is broadly defined and includes the transfer of personal information to third parties for targeted advertising purposes. While we do not sell your data for monetary value, we may "share" data with advertising partners for behavioral advertising. You have the right to opt out of this practice. How to exercise your rights:
  • Email us at privacy@mieland.com
  • Use the "Do Not Sell or Share My Personal Information" link on our website
  • Submit a verifiable consumer request (we will confirm your identity before processing)
We will respond to your request within 45 days of receipt, as required by law. Other U.S. State Residents: If you reside in a state with its own consumer privacy law (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, Florida, and others), you may have similar rights regarding your personal information. Please contact us using the information below to exercise any rights available to you under your state's law. Global Privacy Control (GPC): Under California law, we are required to treat a Global Privacy Control signal sent by your browser as a request to opt out of the sale or sharing of your personal information for targeted advertising purposes. If your browser sends a GPC signal, we will automatically apply your opt-out preference. You do not need to submit a separate request.

8. Do Not Track Signals

Some browsers offer a "Do Not Track" feature. Because there is no industry consensus on how to interpret these signals, we do not currently respond to them. However, you can manage your tracking preferences using the cookie management tools and opt-out links provided in this policy.

9. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

10. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page and update the "Last updated" date at the top. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us:
  • Email: privacy@mieland.com
  • Website: www.mielandmanuka.com
  • Address: 13/339 Matakokiri Drive, Omanawa 3110, New Zealand

13. Email Marketing

If you subscribe to our email list, we will send you marketing communications about our products, promotions, and educational content. You can unsubscribe at any time by clicking the "unsubscribe" link in any of our emails or by contacting us at privacy@mieland.com. We do not send unsolicited commercial emails. We only email individuals who have opted in to receive communications from us or who have an existing business relationship with us. All marketing emails include a clear unsubscribe mechanism and our physical mailing address, as required by the CAN-SPAM Act.

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